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Amplify your good message with GaggleAmp
In order to keep on the cutting edge of social media I tend to play a lot. Experimenting keeps Abraham Harrison au courant. Several months ago I received a Twitter DM from Shel Holtz asking if I would...
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Detailed analysis of the perfect blogger pitch
Image by Sean MacEntee via Flickr Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to...
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The Social Media News Release explained in detail
Last week I dissected a blogger outreach pitch email line-by-line in Detailed analysis of the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham...
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Social media success demands talent above technology
In response to The Social Media News Release explained in detail, Jonathan Rick asked me, “Isn’t this essentially the same thing that Pitch Engine offers?” Jason Kintzler then added, “Yes Jonathan,...
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Become a big fish by starting in a smaller pond
It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person?...
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The anachronistic social media isolationist
To follow up on my last post, Being pretty isn’t enough for social media success, I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms...
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How one author won over the gun buff message boards
In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine...
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The quantum method of reaching out to bloggers
Look for the cumulative power of the long tail My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: If you...
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Take charge of the curation wave with these slick tools
A Twitter best practices page on Scoop.it curated by Debra Askanase. Why Scoop.it, Bundlr, Pearltrees, Storify & Pinterest should be part of your Web marketing plan Second of two parts. Also see:...
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Integrity is inherent in earned media but not paid
Yesterday I wrote a post called Blogger outreach is earned media not paid, right? wherein I asked if earned media was a think of the past and whether payola, pay-per-post, pay-per-link, sponsored...
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Real Americans don’t care much about A-list blogs
I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time and resources on the long tail when those treasures would better be used to woo...
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